Calling all Sneakerheads in the ATL! Adidas Originals is officially dropping two new shoe releases for 404 Day in Atlanta, and you’re gonna wanna cop a pair. Keep scrolling for all the details!
Oooo what’re the details on these new shoes?

Adidas is dropping two new sneakers for ATLiens (and fans of the city) to sport! The two sneakers are called:
- The 404 Day AdiStar Control 5
- The 404 Day Superstar II
Adidas said in a statement,
The 404 Day adiStar Control 5 draws from Atlanta’s running culture, with vibrant color accents and graphics that reference the city’s role on the global stage during the 1996 Olympic Games – nearing its 30th anniversary. The 404 Day Superstar II shifts focus to material and finish, with premium construction, crackled leather detailing, and archival-inspired color treatments, alongside understated references to the Olympic era.
Launching in partnership with key Atlanta sneaker retailers, including Walter’s, The Athlete’s Foot, and Sole Play, this incredible 404 Day footwear release reinforces adidas Originals’ commitment to the city and its communities. Each partner brings a unique perspective shaped by deep local roots and cultural credibility, helping to bring the product story to life across Atlanta.
Okay, okay, I’ve GOTTA get some. Where do I go?

The adidas Originals 404 Day adiStar Control 5 ($120) and Superstar II ($100) are now available in limited quantities at:
- Walter’s
- The Athlete’s Foot
- Sole Play
- select adidas channels
Don’t miss out, Atlanta! Snag your adiStar Control 5 or (and) Superstar II sneakers at one of the above locations, and rock that ATL swag in our city!