There’s a brand new store in Lenox Square Mall that has that certain va-va-vroom. That’s right, Ferrari has opened a brand new concept in the Buckhead shopping center, perfect for boutique lifestyle and fashion items dedicated to the luxury car brand.
It’s their third location in the United States, following Los Angeles and Miami. The new store is an aesthetic continuation of their other US locations, with a sleek and minimal design that complements the iconic label.
Aligned with this brand-new retail concept growing across the states, the Atlanta store features a central red drum, which stands as a notable focal point in the boutique’s center. The drum, rendered in Ferrari’s signature hue, serves to divide the space by prompting shoppers to discover the store’s different zones and areas.
The store houses and sells Ferrari’s ready-to-wear and accessories collections, all of which are designed by Creative Director Rocco Iannone. Ferrari shows two major fashion shows each year. Expect a comprehensive selection of menswear, womenswear, and children’s wear, boasting everything from sportswear, outerwear, accessories, and beyond.
They announced in a recent press release, “With Ferrari Atlanta, the focus is on letting the ready-to-wear and accessories collections stand independently as a brand entity for the future, while keeping key links to Ferrari’s storied history of exclusivity and heritage.”
You can find Ferrari Atlanta in Lenox Square complex at 3393 Peachtree Road NE.