Do you ever miss the magic and fun of the school book fair? The squeaky tables, the smell of new paperbacks, the one kid who always bought every eraser shaped like food? Well, we’ve got some good news for all you book lovers out there who’d love to get back to the school book fair… but with a twist! Keep scrolling to learn all about The Grim Reader Bookshop… if you dare!
What is The Grim Reader Bookshop?

The Grim Reader is a mobile bookshop located in the back of a hearse! This cool book pop-up drives around the ATL, stopping at cool events, coffee shops, markets and more.
They’re serving up all the best horror, dark fantasy, and strange little stories for the grown-up weirdos in (and around) Atlanta who never stopped chasing that book fair buzz!
Wait… where can I find this awesome hearse-bookstore?
The Grim Reader pops up all over the ATL. You can find a pop up at these locations:
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Mr. Tombstone’s Coffee Emporium – Sunday, October 19, 2025 from 10:00 AM 6:00 PM
- Pop’s Coffee Co. – Tuesday, October 21, 2025 from 6:00 PM 8:00 PM
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Howl on the Green (Friday, October 24, 2025 from 6:00 PM 9:00 PM
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Indie Craft Spooktacular – Sunday, October 26, 2025 from 12:00 PM 7:00 PM
OR check out their full event schedule to find another spot to snag your next read.
Learn more about The Grim Reader on their website, here!
A little background about the hearse itself…

Is The Grim Reader hearse a real hearse? Actually, yes. Here’s what the team has to say about their beloved Winnie:
She once carried the dead. Now she carries stories. Winnie is a 2004 Cadillac DeVille hearse and a local Atlanta lady. Decommissioned from service in Villa Rica, she has been reborn as a mobile shrine to the macabre. Named after the Winchester from Shaun of the Dead, a nod to the classics, Winnie is more than just a vehicle. She is a rolling crypt of strange tales, shadowy characters, and the kind of magic you only find between pages.
Don’t miss out on all the spooky fun! Grab your next favorite read at The Grim Reader, rolling around the ATL in a hearse!