This weekend, Saturday, March 7, 2026, the MARTA is officially launching their brand new MARTA Reach program, a sophisticated on-demand transit service that is designed to provide flexible, point-to-point shared rides in 12 zones in metro Atlanta. And the best part? To help you get acquainted with the program, it’s FREE for the first 3 weeks. Keep scrolling for all the details.
What is MARTA Reach?
Great question. An important part of the MARTA’s NextGen Bus Network, MARTA Reach will bring transit service directly to the rider’s location and offer a seamless link to the broader rail and bus system.
In other words, you won’t have to walk super far distances to your train station or bus stop.
MARTA Interim General Manager and CEO Jonathan Hunt said in a press release,
MARTA Reach represents a fundamental shift in how we serve our communities. By integrating on-demand technology into our NextGen Bus Network, we are providing a ‘first-mile, last-mile’ solution that makes transit more accessible, efficient, and more personal for our customers.
How do I use MARTA Reach?
It’s super easy! To use MARTA Reach, all you’ve got to do is request a ride through the MARTA Reach app or reservation line, which provides a pickup window of 30 minutes or less.
And the service is very accessible, with operation lasting 18 hours a day, seven days a week, ensuring that whether a rider is commuting to work or traveling within their own neighborhood, MARTA is ready when they are.
To begin using the service, customers are encouraged to download the MARTA Reach app today in the Apple Store or the Google Play Store. Customers may also call the reservation line at 404-848-6622 beginning Saturday, March 7th. The reservation line will be available seven days a week from 8:30AM to 5:00PM.
Where does MARTA Reach… reach?
MARTA Reach is launching in 12 distinct zones:
- West Atlanta
- Kirkwood/Candler Park
- County Line
- Lakewood
- Oakley Industrial
- Fulton Industrial
- East Point
- Hillandale
- Candler-McAfee/Belvedere Park
- Cedar Grove
- Gresham Park
- North Fulton
Within these areas, riders can travel curb-to-curb or connect directly to MARTA’s fixed-route bus and rail systems.
How much does it cost?
Well, right now… it’s actually going to be free! To get riders adjusted to the new system, MARTA Reach will be FREE from its launch date (March 7th) until the Better Breeze fare payment system goes live on March 28th.
After the Better Breeze fare system launches on March 28th, the MARTA Reach fare will be $2.50, the same as standard bus and rail service.
This fare includes four free transfers for customers using the Breeze system, which will soon support contactless tap-to-pay options via bank cards and mobile wallets.