If you’re already getting excited for spooky season, then we’ve got some great news for you! This year, NETHERWORLD, the nationally-acclaimed haunted attraction in Stone Mountain is turning 30… and to celebrate three decades of horror, they’re turning up the heat for this season’s frights & delights!
Keep scrolling to learn about NETHERWORLD’s iconic history & find out when they’ll open for the season!
NETHERWORLD

Founded in 1997 by film and television veterans Ben Armstrong and Billy Messina, NETHERWORLD was built around a simple idea: bring theatrical production techniques into walk-through horror environments populated by original characters and fully realized worlds.
NETHERWORLD started its journey in Kennesaw, before moving to its long-running home in Norcross – where its towering outdoor sets became a familiar sight for thousands of drivers along I-85.
Billy Messina, co-creator of NETHERWORLD Haunted House, said in a statement,
When we started NETHERWORLD, there was no blueprint for what we were trying to build. Over time, it became clear we weren’t just creating a haunted house; we were helping shape an entire segment of the entertainment industry. That evolution has been driven by constant experimentation, collaboration within the industry, and a deep respect for the craft of theme-based storytelling and production design.

In 2017, the attraction relocated to its permanent home in Stone Mountain, marking a new chapter of long-term growth and development.
Ben Armstrong, co-creator of NETHERWORLD Haunted House, said in a statement,
What keeps NETHERWORLD relevant for this long is a constant commitment to pushing the craft forward. We’ve been fortunate to contribute to an industry we care deeply about, whether through design, education, or sharing ideas with other creators. Seeing how the haunted attraction world has evolved over the years has been incredibly rewarding, and we’re proud that NETHERWORLD has been part of shaping that evolution while continuing to innovate here at home.
Over its three decades as a horror hotspot, NETHERWORLD has earned coverage from major media outlets including:
- CNN
- The Today Show
- The Early Show
- The Travel Channel
- BuzzFeed
- Parade
- O, The Oprah Magazine
- The Wall Street Journal
- USA Today
The attraction has also received consistent acclaim from leading industry publications such as Hauntworld Magazine, Fangoria, and Dread Central, regularly ranking among the most acclaimed haunted attractions in the country.
When will NETHERWORLD open for the season?

NETHERWORLD will soft open for the season:
- Sept. 18th – 19th
- Sept. 25th – 26th
- Oct. 2nd – 4th
- Oct. 6th – 12th
Then, the haunted attraction will be open every night beginning Oct. 14 through Nov. 1.
The season will conclude with a final opportunity to scream on the weekend of Nov. 6–7.
This seasons’ themes have not yet been announced, but check back in as the weather cools off! We’ll have plenty of details for ya! You can learn more about NETHERWORLD on their website, here.
Happy thirty years of frights, NETHERWORLD!