Who would have thought that Atlanta would have their own shoe created by one of the leading sneaker companies in the biz?! Well, that’s exactly what happened and we have this fantastic urban fashion retailer to thank. SNIPES!
This leading streetwear retailer has collaborated with influential artists including Meek Mill, 21 Savage, DJ Khaled, and more. Part of this company’s goals is to take these opportunities with big brands and give back to the community. This year they proudly announced that they partnered with leading sneaker brand Adidas and created a shoe solely inspired by the Atlanta culture.
The aptly named “Peach Tree” sneaker will be exclusively available on SNIPES website. SNIPES hosted the “Peach Tree” event to celebrate this momentous collaboration. Because the “Peach Tree” was inspired by the Adidas Forum (recognized as the most technologically advanced basketball sneaker of its time in 1984), a day-long celebration was organized, that honored the South’s unique approach to the game of basketball.
The event included a 3v3 basketball tournament, a double Dutch competition, BBQ & soul food, music from local Atlanta DJs, and more. On-court competitions took place all day long on the Melvin Drive Park basketball court which was refurbished with a custom design inspired by the sneaker colorway. Snag these exclusive sneaks here in honor of the 404.