A little holiday magic is now in Atlanta! The Toy Factory, a new interactive adventure for families, is now open at the 27-acre Pullman Yards, inviting you to step inside a secret toy-making world filled with games and plenty of hands-on fun. Don’t miss this toy-making wonderland! The experience runs through December 29, 2026, making it a festive outing to add to your holiday plans. Secure your spot!
14 October 2026 12:00 + more dates
Pullman Yards – Hall 10
This magical toy factory experience lets you help bring a forgotten workshop back to life
The story begins with a child who discovers a mysterious toy factory hidden deep in the forest. Inside, visitors will meet a lonely old watchmaker whose passion for making toys has faded, as the factory waits to be brought back to life.
Throughout the experience, guests will move through a series of themed spaces while helping get the factory running again. Guests can explore everything from an enchanted forest to a toy workshop, with 360° video mapping, 4K projections, VR, interactive games and hands-on activities along the way.
And this isn’t just a look-but-don’t-touch kind of experience. Visitors can join activities like sorting and painting gifts, and helping with different parts of the factory. And, one of the best parts of the experience is the plush toy workshop. Kids can create and personalize their own stuffed animal by choosing its outfit, name, superpower and even giving it a heart.
The adventure lasts approximately 60 to 90 minutes, with a food and play area available afterward. Kids can burn off some energy in the giant ball pit while families grab delicious bites including everything from hot dogs to waffles and crepes.
If you’re looking for a fun family outing this holiday season, the Toy Factory is bringing a little extra magic to Pullman Yards.
The Toy Factory Reviews
The experience first opened in Brussels to rave reviews, with guests giving it an average rating of 4.7/5. Here’s what they had to say.
“From the moment we arrived, we were transported to a magical world, as if we were part of a real Christmas movie. It’s pure joy to rediscover this ability to dream and be amazed, regardless of age. From the warm welcome to the end of the experience, everything is meticulously planned to create magical moments.”
“A fantastic experience for both children and adults! Immersive, magical, leaving you with unforgettable memories and the joy of taking your cuddly toy home with you. I highly recommend it.”
“We stepped into a magical world, a place where anything is possible: The Toy Factory. For a few hours, time stood still… and our inner child was reawakened. The most beautiful moment? Without a doubt, the moment we brought our own cuddly toy to life, a unique creation, full of tenderness and memories. A suspended moment, where heart took over from reason.”
“Amazing experience!! You’re completely immersed in the world thanks to a story, a VR experience, interactive games, and beautiful scenery. Drinks and food are available at the end of the tour. Everything is perfect for a wonderful time with family or friends.”
Details
🧸 Location: Pullman Yards, Atlanta
📅 Dates: Now open until December 29, 2026
⏰ Duration: Approximately 60–90 minutes
🎟️ Tickets: Secure your spot!
The Toy Factory
14 October 2026 12:00 + more dates
Pullman Yards – Hall 10