Atlanta’s most iconic holiday, 404 Day, is almost here–and we’re planning on celebrating in a BIG way! This 404 Day, Impossible Foods is turning it all the way up with an iconic tribute to Atlanta’s early 2000s hip-hop scene! Keep scrolling to learn more.
What is Impossible Foods doing for 404 Day in Atlanta?

Impossible Foods is taking over Smorgasburg Atlanta for a full day of fun surprises! But don’t worry, we’ve got the inside scoop on what you can expect. Here’s what Impossible Foods is bringing to Smorgasburg Atlanta for 404 Weekend:
- one-day-only block party packed with throwback vibes
- Impossible food truck serving the exclusive “Big Boi Burger” along with 20+ vendors serving local favorites with an Impossible twist
- Merch station featuring custom airbrushing, barbershop trims, hair tinsel and glitter tattoos, photo ops, games and more
- DJ spinning amazing live beats throughout the day
And of course, the main event: Big Boi from Atlanta’s iconic duo, Outkast, will be doing a FREE performance during the event!
When is Big Boi performing at the “Impossible x Big Boi: 404 Taste the Block” at Smorgasburg Atlanta?

Big Boi will take the stage following the 4:04 p.m. drumline performance!
Okay, okay! I’ve GOTTA check this out! Gimme the details.

Where: Smorgasburg Atlanta | 140 Forsyth St SW, Atlanta, GA
When: Saturday, April 4th (404 Day) from 11am – 7pm
This event is free to attend, but you do need to RSVP!
You can learn more about Impossible Foods by checking out their website, here!
Don’t miss out on all the so fresh, so clean vibes during 404 Day weekend at Smorgasburg Atlanta’s Taste the Block celebration! RSVP to secure your spot to the FREE Big Boi performance and alllll the delicious fresh food your heart desires!