If you’re looking for a break from the heat while you’re in Downtown Atlanta for the FIFA World Cup (or you just wanna take a cool excursion through the entire state without leaving the city… we’ve got just the activity for you! This summer, The Georgia Department of Economic Development, in partnership with the Georgia World Congress Center Authority invites guests to explore everything Georgia has to offer visitors during their one and only “Georgia, the Whole Day Through” immersive experience!
This uniquely Georgia experience gives guests a chance to enjoy the flavors, sights, and sounds that define our lovely state… right here in Downtown Atlanta!
Keep scrolling to learn more!
What is Georgia, the Whole Day Through?
Georgia, the Whole Day Through is a free, limited-time-only event held just inside the doors of the Georgia World Congress Center and steps away from Centennial Olympic Park and Atlanta Stadium (known year-round as Mercedes-Benz Stadium). This no ticket or advance registration required event gives tourists and Atlantans alike a little taste of our state, all in one spot.
Governor Brian P. Kemp said in a statement,
During the FIFA World Cup 2026™, Georgia will be on the minds of the world, and we’re inviting everyone to step across the street to cool off and join the fun at ‘Georgia, the Whole Day Through,’ where they can experience a taste of what the Peach State has to offer, from the mountains to the coast. We want everyone, from Georgians to fans from around the world, to take part in this moment. This exciting event will not only give our visitors a front porch experience that defines exactly what makes Georgia so special, but we’ll be hosting our guests with a brand of hospitality that they won’t find at any other host state during this tournament.
What can fans expect at Georgia, the Whole Day Through?
On top of a much needed break in the air conditioning this summer, Georgia, the Whole Day Through offers guests tons of fun immersive activities to check out.
Visitors can enjoy fresh Georgia peaches, pick up limited-edition Georgia-inspired giveaway gifts, putt through Augusta landmarks, play pickleball inspired by Macon, and more – all at no cost.
So far, the experience has drawn over 40,000 visitors during the first five Atlanta match days… and there are still three more matches to go!
You’ll also get a chance to check out:
- Georgia breweries and wineries
- the state’s rich culinary traditions
- immersive visuals and local art
- music inspired by artists across the state
- hands-on activations from destinations across Georgia
- photo-worthy moments
- exhibitions about Georgia innovation, technology, film and the arts
And so. much. more!
Okay, I’ve gotta check this out! Details please!
Where: Georgia World Congress Center, Registration Hall (Building B) | just steps from FIFA Fan Fest
When:
- Wednesday, July 1 10:00 a.m. – 6:00 p.m.
- Tuesday, July 7 10:00 a.m. – 6:00 p.m.
- Wednesday, July 15 10:00 a.m. – 8:00 p.m.
Cost: FREE
You can learn more about ‘GEORGIA, THE WHOLE DAY THROUGH’ during the FIFA World Cup™ on their website, here!Don’t miss out on all the fun, Atlanta & visitors! Head to Georgia, the Whole Day Through during the next World Cup match hosted in the ATL!
