If you’ve been keeping an eye on Mercedes-Benz recently (or been on TikTok at all), then you’ve seen: the stadium is undertaking a huge task right now: to cover every single logo in preparation for the World Cup.
But now, we’ve got some big news: Mercedes-Benz, or, as it will be known during the 2026 FIFA World Cup, Atlanta Stadium, doesn’t have to cover all of its logos. Keep scrolling to learn more.
Wait… why were they covering the logos in the first place?
According to FIFA’s ‘clean zone’ regulations, Mercedes-Benz must remove all corporate branding from the site, including its name. That’s why the stadium will temporarily be referred to as Atlanta Stadium, instead of Mercedes-Benz. (Or, as we all affectionately call it here: the Benz).
But that’s not all, of course. If you’ve ever been inside the Benz before, you know it’s heavily branded. Teams have been working around the clock to cover, remove and change over 2,000 Mercedes-Benz & other logos.
And they’ve hit a problem.
Why is FIFA making an exception for Atlanta Stadium?
The short answer? It’s impossible to cover the Mercedes star on the roof when the roof is closed.
Even with all of their creative ideas, no one can seem to come up with a way to cover the Mercedes star without damaging the roof.
And it’s no small task, either: we’re talking about eight massive, 500 pound panels that are inflated with air, that curve into each other to form the roof of the stadium. Yeah, not an easy task.
Since there’s no way to cover the logo without risking terrible damage to the stadium’s intricate design, FIFA made an exception for Atlanta only.
Of course, all the other logos will be covered at the stadium in time for the FIFA World Cup.
But hey, no one’s going to be looking at the roof anyway! All the action is going to be on the field!
