A 1920s Gatsby-Esque Music Venue Will Be Roaring Into To Alpharetta In 2021

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A 1920s Gatsby-Esque Music Venue Will Be Roaring Into To Alpharetta In 2021

Construction has already begun on the Roaring Social in downtown Alpharetta.

Coming in 2021, the Roaring Social, a 1920s music-focused entertainment center and speakeasy will open in The Hamilton Hotel on Milton Avenue.

In a time when concert venues are struggling to stay on their feet, Neal Freeman — Founder of LakePoint Sports Community in Carterville, Georgia, as well as the Fairway Social in Alpharetta — is going full steam ahead with his visionary new music destination named the Roaring Social.

“The new 9,000 square foot entertainment experience called Roaring Social, addresses a resurgence and interest in the sights and sounds of the 1920’s SpeakEasy,” Neal said in a press release. “We are creating a memorable one-of-a-kind experience starting at the street level on Milton Avenue. Downtown visitors will see the life-sized bronze sculpture and hear enticing music before discovering the secret entrance into Alpharetta’s first 1920’s venue for live entertainment.”

The venue’s aesthetic will reflect the flashy dramatic interior finishes popular in the 1920s. Its primary purpose, as mentioned, will be to stage live music performances. However, it doesn’t end there. The venue will include an 8-lane boutique bowling alley: “a variation on traditional bowling using shorter lanes and smaller bowling balls.” Accordingly, the Roaring Social will also feature specialty cocktails (highballs, anyone?), and a selection of bar bites.


In further commemoration of the venue’s mission as celebration of music, RS’s founders have commissioned a large bronze sculpture depicting a couple swing dancing in the street. “Dancing in Alpharetta, circa 1920” will be placed at The Hamilton Hotel’s street level entrance.

“The Roaring Social team of topnotch talent is lining up for us,” said Neal. “We are actively working to program both live and curated music and entertainment. We are convinced that aligning with the City’s desire to make ‘Alpharetta Music City’ a reality by putting a music-focused venue in the heart of The Hamilton Hotel, was an important decision,” said Neal.

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