The former W Hotel in Midtown Atlanta has received an exciting rebrand, brought to life in conjunction with the property joining Curio Collection by Hilton™, with handpicked hotels boasting unique character and personality. Now called The Starling, the gorgeous hotel has a brand new restaurant concept and set of hotel programs to match this epic rebrand.
The Starling marks the brand’s second property in the Atlanta area and adds to Hilton’s roster of full-service Atlanta properties. The hotel’s new identity pays homage to its home in “the city in the forest”, and takes inspiration from the starling bird that can be found in nearby Piedmont Park.
Connecting to the energy and creativity of these birds, the property’s new identity not only includes a stylish new rebrand but will be complemented with a revamped lineup of hotel programming. Additionally, the property will feature updates to both the hotel spa, rebranded as The Spa at The Starling, and to the distinctive lobby bar, to re-debut as the hotel’s newest food and beverage concept, Lantana.
Culinary offerings will be led by Executive Chef, Cole Pate. Prior to joining The Starling, Pate served as Sous Chef at the renowned Biltmore Estate in Asheville, N.C. and later Executive Chef of local Atlanta
favorites, The Southern Gentleman and Gyspy Kitchen. So we know we’re in excellent hands.
“We are thrilled to unveil our new name and identity,” said The Starling General Manager, Kathryn Day. “Atlanta is constantly growing and changing. Likewise, our history is layered and ever-changing. We aim to embody our city’s edge and energy, while infusing a bold sense of bespoke consideration to be a home for the larger Atlanta community”
The Starling will begin to introduce immersive programs and experiences including “Night Shade Bingo at Lantana” hosted by Drag Performer Taylor Alxndr as well as “Sweat.Swim.Spa” a full-day package offering an opportunity for individuals to experience fitness classes curated by popular local instructors along with time at both the terrace pool and the spa.
The Starling boasts a premier location in the heart of Midtown, the region’s defining district central to the city’s robust dining scene, arts institutions, cultural landscape and the landmark Piedmont Park. With 433 inviting guest rooms and 33 unique suites with sweeping city views, The Starling are offering a special promotion for this exciting rebrand.
“Stay, Sip, Celebrate!” ensures guests first stay at The Starling makes a lasting, lush impression. Guests will save up to 15% off their reservation and enjoy one complimentary signature cocktail per guest from Lantana. For more information, follow them on Instagram.